If you have a mobile app for your business then it becomes imperative for you to market it properly so that it gets maximum exposure. But marketing your app on Google Play Store is not an easy task. The ones that are ranked higher in the Google Play store perform better. But how do you optimize your Android app on Google store? Here is the detailed article that will help you in your mobile app optimization process.
As we have already mentioned above, marketing your application on Google Play requires time, information, and cash. Potential users will keep on through the virtual store until something download-worthy grabs their attention and we know that you would want that “something” to be your app.
If in case you’re puzzled on the most effective method to viably optimize your application for this huge platform then you just need to follow the few simple steps as listed below:-
Research and Use Keywords in the Name and Description
The first and the foremost step that should be taken in mobile app optimization for a search algorithm is the Keyword Research. Having maximum relevant keywords for your app is very important. Also add the keywords that have lower difficulty scores. Also pick the keywords with the most elevated Traffic Scores, as this will reinforce your chances for accomplishing higher rankings.
MobileDevHQ and SearchMan are some tools that’ll help you get the best keywords for your application.
Make certain to incorporate select keywords in your app’s title and description. This easy step can possibly up your rankings anywhere in the range of 80-100 positions, and 10-20 positions, separately. Remember that the progression of legitimate keyword utilization for Google Play varies from that of Apple’s iTunes App Store. Enhance the chances of you app getting discovered by including main keyword once in the title and 5 times (no more, no less) in the description. A test led by MobileDevHQ uncovers that setting a keyword in the title alone can enhance your application’s search ranking (for the keyword used) by 10.3 percent.
Monitor Your Progress
You can easily monitor how well your application positions for the keywords by utilizing the free or paid version of App Store Ranking. This tool gives you clearer understanding with respect of the impact of your optimization methods and helps you in improving your strategies and also allows you to check where your competitors are.
Enhance App’s Visual Appeal
What is the first thing that a user will notice about your app? With regards to app store marketing, utilizing attractive images is the first thing that draws people to the app. Using visually appealing images is one strategy that cannot be ignored. Here, you have to choose screenshots (combined with brief description) that precisely convey the necessary information about your app which thus ought to give browsers a justifiable reason to download your application. It is also very important to know how to design an engaging app icon. You need to convey why someone should download your app in one image only.
Release a Promo Video
Users will need to perceive how an application functions before getting it. The big advantage you get with marketing at Google Play over Apple’s store is the alternative of including a YouTube clip of your application in real life. It’s a phenomenal chance to show buyers what your app is about, what it can do, what makes it one of a kind, and why a user should download it. Keep the video as short but it should cover all the necessary app details and highlight your product’s features. This helps you to cater potential buyers with slow internet connections as well as for those who don’t have time to view lengthy video.
Make an Awesome App, Get Ratings and Reviews (in a specific order)
Doesn’t it seem very obvious? If your app is able to deliver better performance and justifies the amount a user pays, it is more likely that your app will receive better reviews. Google gives priority to customer feedback. So if you have good feedback from actual users of your product that this will help you improve your app’s rankings at the Google’s Play store results page and will lead consumers to buy your product.
In case you’re attempting to obtain better rankings, approach clients for their input. You can likewise consequently prompt clients to rate your application after a specific number of uses.
A very much planned application will likewise directly affect different measurements connected with your app. This incorporates the quantity of downloads, download development, number of ratings, app installs and the frequency of the usage. These insights show how well your application is performing on the online platform, and whether there’s a need to execute enhancements to your application or not. In addition, it’ll demonstrate buyers how well others view your product, subsequently making it simpler for them to make their choice and put in their money in your app.